So, I didn’t get invited to the second round of the Knight News Challenge. That doesn’t mean I am not going forward with my vision of an interactive media center at Texas State. I think there is a lot of opportunity to create a niche for ourselves in this area. Here are some more resources […]
Have been following this discussion in which different tech bloggers have been attacking the traditional practice of PR, saying it’s being replaced in many ways by social media. What do you think? It started back in August with this post from Scobleizer stating “Build PR by building a great service and turn your users into […]
Another great video by Michael Wesch from Kansas State, brings up some great points about students’ challenges and attitudes today.
[slideshare id=734465&doc=mcweekanalytics-1226182712645946-9&w=425]
I’m prepping for a talk with PR students, and these articles came to my attention. Thought I’d share them here. 10 Ways to Make Press Releases More SEO Friendly – Mashable – http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/ 10 of the Best Social Media Tools for PR Professionals – Mashable – http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/ The 5 Rules of Advertising on Twitter – […]
While we wait for results to come in, I thought I’d find some good political interactives. First stop, of course is NY Times. Check out their cool Dashboard for monitoring returns as they come in. And, if you go to their Multimedia page, you can see all kinds of great presentations that have to do […]
As many of you know, I have been thinking about this idea of programmer/journalist or journalist/developer or techno-journalist for quite some time. I’m even applying for a Knight News Challenge Grant to move things forward at TX State in this area. Regardless of whether we get this grant or not, this is the direction I […]
Former student Whitney Goss visited with my Web Design class at TX State. She had some great advice for students entering the PR field with WebberMcJ in Austin. She talked about the need to understand all types of communication – journalism, advertising and PR. And, she said that knowing and keeping up with social media […]