.@rajunarisetti “Our recent past, our present and our future lies in expanding digital audiences.” #isoj12

Definition of a journalists job is ‘getting more people to consume more of my journalism.’ Raju Narisetti,Wall Street Journal editor #ISOJ12

No marketing dept for digital audiences. Journos must think about how to get ppl to read their content. via @rajunarisetti at #ISOJ12. #ISOJ

.@rajunarisetti “The future is not just about great journalism, it’s about turning great content into great experiences.” #isoj12

When it comes to web experiences, where you sit physically & organizationally matters. Architecture, titles and credit all matter. #isoj12

So true RT@BethElderkin: @rajunarisetti developers see code as art and content as stuff, and journalists vice versa. #isoj12

“Not saying you need to have a Twitter or Facebook, but I won’t hire you if you don’t have them!” Your head’s gotta be in the game #ISOJ12

.@rajunarisetti on hiring staff with social media skills: If you don’t know how to do that, it seems like you’re out of touch. #ISOJ #ISOJ12

Amen to @rajunarisetti: A great user experience can’t come from the IT department alone!! #ISOJ12

Journalism training/programs need to include learning opps w/ analytics, community engagement #isoj #isoj12

.@rajunarisetti shows how WSJ is turning topic pages into content streams. Think of it as a Twitter feed for verticals. #isoj12

On the web, projects never die, they just get stale (if journos & developers both assume others will update) @rajunarisetti #isoj12

“A promiscuous audience is our new reality” says @rajunarisetti #ISOJ12

I also really like that @rajunarisetti wants to give readers the choice to read the news the way they want to read it #ISOJ12

@rajunarisetti those with multi platform skills have the best chances of getting hired in newsrooms #upskillfast #isoj12

Different times call for different skills. @rajunarisetti says in his 3 years @washingtonpost he cut 200 jobs, but hired 120. #isoj12 #isoj

.@rajunarisetti: free is very expensive. You have to pay for good content, you have to support journalism #ISOJ12

Blog post: @rajunarisetti on the need to create great news experiences t.co/x1GE2Gy3 #ISOJ12 #ISOJ