.@Cronkite_ASU’s @dangillmor: social media is a lot about reputation #ISOJ12

Diversity, diversity, diversity. Diversity. Social media = Tell and Sell. #ISOJ12 #ISOJ

In 1 sec 2 new LinkedIn accounts, 11 new Twitter accounts, 2200 tweets, 3500 Flickr uploads; 8000 Facebook comments, 15,000 searches #ISOJ12

@carmencano 2,200 tweets went out in one second, a fair share came from here #isoj12

@carmencano What is social media optimization? “I am going to optimize my friendship with you” #isoj12

Tips for news rooms: have internal SEO specialist, have SM guidelines, having ppl engaged on channels, via @carmencan at @ISOJ #ISOJ12

Carmen Cano from the Dallas Morning News says for every two Facebook comments, they see one new visit to their site. #isoj12

SEE = Social/Search/Semantic Excellence Experience. It’s about the journey of relationships #ISOJ12

@ChipCutter is up to talk about the LinkedIn’s strategies to get more users. #isoj12

To be great at what you do, you need to know what’s happening in your industry. #LinkedIn #ISOJ12

‘Let the Community to do work for you’ @ChipCutter from LinkedIn. Methods to engage audience. #isoj12

Cutter: Post, engage, post, engage; the cycle never really has to end. Start a credible viral loop. #isoj12

#isoj12 – what kind of content does great on social media? Both Passion and obsession – they sell

@ChipCutter sharing counters give people incentive to share that content as well #isoj12

@ChipCutter write headlines and use photos that start conversations and engage social media use #isoj12

Post often, attach high quality images, headlines are conversation starters #ISOJ12 #ISOJ

Share so frequently that you’re considered an expert. Attach high-quality images (targets @pinterest). @chipcutter #isoj12

Borja Echevarria, deputy editor at El Pais, Spain. The Lazarus Effect: The surprises of SMO, may not always be best for journalists #ISOJ12

Borja: SMO is not simple and it doesn’t always work the way you want it to #isoj12

Borja Echevarria, deputy editor of El País: I never paid attention to SEO #isoj12 journalists love sell themselves on social media. true!

@borjaechevarria, deputy editor of El País. SMO>SEO in newsroom, more journalistic/exciting. Props on Jesus Toast. Just divine! #ISOJ12

Lazarus Effect: resurrection of old stories in the midst of special events @borjaechevarria at #ISOJ12

Most important thing is to be transparent. El Pais explained the context around the story. via @borjaechevarria #ISOJ #ISOJ12

Echevarria(El Pais): “Our brand is still very important.More than 50% of users land directly to the site, the rest via social media” #ISOJ12

@jenleereeves says she has a @foursquare problem #isoj12 #jointhe4sqclub

“Build Hope. Inspire Change. Give Back.” @jenleereeves and I are in journalism for the same reason, it seems. #isoj12

.@jenleereeves says there are giant screens in KOMU newsroom with Chartbeat displayed. All newsrooms should do that. #isoj12

@jenleereeves Newsroom model: Univ. of Missouri owns local NBC affiliate. Anchors are students, folks behind the scenes are faculty #isoj12

No matter what you do, you must listen to your community. @jenleereeves #isoj12

Be flexible. Take time to listen. This is not a fight. – @jenleereeves #ISOJ12 #ISOJ

Social is not a fight. We will show that it’s going to change. Stay positive says @jenleereeves #isoj12

I love the @jenleereeves PASSION for social media and web first MINDSET! #realtimejourno #isoj12