Moroney: Goal of journalism is to have an informed public that can make wise decisions to govern itself. This should not change #ISOJ12

Moroney: “$42.2 B ad revenues in print industry in 2007, $20.6 B in 2011” 4 years for 50% of print revenues to evaporate. #ISOJ12

Mobile can pay for newspapers when newspapers put someone else in charge of mobile. #ISOJ12

Maroney says they aren’t publishing for a mass audience anymore. Instead, they are publishing for an “intelligent audience.” #isoj12

Moroney: Undifferentiated content (who/what/where/why) is a commodity. Differentiation adds value and relevance. #isoj12

Agree that great writing is important, but so is great user experience that includes making data relevant/accessible #isoj12

PICA: Perspective, Interpretation, Context, Analysis. #isoj12

PICA: the new who, what, where, when, why and how. #isoj12

Content derives value from its relevance & its differentiation. You can’t charge for commodity content. Jim Moroney @dallasnews #ISOJ12

Dallas Morning News CEO: We have to have more beat reporters, columnists and subject matter experts. #isoj12

Takeaway: future isn’t newspapers. It’s online and they want well-written content that they won’t pay for #ISOJ12

Moroney says DMN is third-highest priced newspaper (subscriptions) behind NYT and Boston Globe, “And I”m quite proud of that.” #ISOJ12

Jim Moroney: We aren’t abandoning the web, but we’re focusing our development resources on the tablet now. #isoj12