I’m prepping for a talk with PR students, and these articles came to my attention. Thought I’d share them here.

10 Ways to Make Press Releases More SEO Friendly – Mashable – http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/
10 of the Best Social Media Tools for PR Professionals – Mashable – http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/
The 5 Rules of Advertising on Twitter – Old Media New Tricks – http://www.oldmedianewtricks.com/?p=48
Twitter 101- http://socialmediatoday.com/SMC/55081 –  this is actually from a four-part series on Twitter by Augie Ray on Experience: The Blog.  You can find all the links on this Social Media Today post.