I have been thinking a lot lately about strategies for preparing students for the future. A few weeks ago, I had some recent alumni visit with my Fundamentals of Digital/Online Media class in conjunction with our student chapter of Social Media Club. Maira Garcia, who is the Social Media Editor at Austin American-Statesman, Mairin Heard, […]
I had lunch with a former student today, Matt Smelser at I and O Communications. He’s doing some really cool things at his company. During our lunch, Matt asked me about some ways that I keep up with social media trends, so I put the following together for him, thought I’d share it here. Pros […]
Have been following this discussion in which different tech bloggers have been attacking the traditional practice of PR, saying it’s being replaced in many ways by social media. What do you think? It started back in August with this post from Scobleizer stating “Build PR by building a great service and turn your users into […]
I’m prepping for a talk with PR students, and these articles came to my attention. Thought I’d share them here. 10 Ways to Make Press Releases More SEO Friendly – Mashable – http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/ 10 of the Best Social Media Tools for PR Professionals – Mashable – http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/ The 5 Rules of Advertising on Twitter – […]
I was impressed by this post on Social Media Today that critiqued the idea that social media is a “conversation.” You hear that a lot, companies want to start or join the online conversation. But, Ray Augie, in this post, says it would be better to call it a party. And, it’s a party that […]
I recently came across a whole series of articles dealing with the way that journalism is or is not taking advantage of social media. Lately, there’s been some discussion about how the PR field has embraced Web 2.0 (Kintzler) in much more substantial ways than news media companies. Continuing in that vein, Social Media Today […]
Gee, I hate that Microsoft is one of my most prominent tags, but they are just in the news so much lately. They announced yesterday a cash back plan for purchases made via their Live Search site. Paying people is a nice idea. I’ll take any money Microsoft has to give me, but is that […]