Tech Crunch once again features PR guru Brian Solis with an article on PR Secrets for Startups.  The article provides 12 tips for operating in a PR 2.0 world.  Here are a few choice quotes from the article:

“No BS. No hype. It’s an understanding of markets, the needs of people, and how to reach them at the street level—without insulting everyone along the way.”

“A blog is the voice and the soapbox for thought leadership, vision, solutions, milestones, and advice.”

Package the story for each influencer. “Yes, it’s time consuming. But this is about building individual relationships and not about broadcasting spam.”